Detailed Syllabus
FIRST YEAR:
First Semester
• Foundations of Human Skill – I
Basics of human nature, influence of heredity and environment, intelligence, abilities, basic dimensions of individual interactions in society, characteristics of groups and their behaviour, nature of groups at work, leadership.
Reference Books:
- Organisational Behaviour - Newstrom J.Keith D - Tata Mcgraw Hill New Delhi 1993
- Industrial Psychology -Ghosh P.K. and Ghorpade M.B.Himalaya Bomay, 1999
- Human Values for Managers - Chakraborthy S. - Wheeler New Delhi , 1996.
- Introduction to organisational Behaviour - Petlinger R. _ Macmillan London, 1996.
- Organisation Theory and Behaviour - Mathew M.RBSA Jaipur 1993
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• Finance & Cost Accounting
Introduction to Accountancy, Preparation of final statements of Accounts with adjustements, importance and advantages of cost accounting. element of cost, cost classification, preparation of cost sheets.
Reference Books:
- Essential of Accountancy - Anthony - Addision & Wesley
- Business Accounting - Frank Woods - Pitman Pub.
- Elements of Accounts - T.S.Grewal - S.Chand & Co.
- Lectures on costing - Swaminathan L.S. -Chand & Co. 1970.
- Cost Accounting – Betty
- Cost Accounting - B.K.Bhar.
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• Business Law
Indian Contract Act, Companies Act, Partnership Act, Negotiable Instruments Act, Laws relating to Agencies, Sureties, Mortgages, Sale of Goods, Insurance, Excise and Customs.
Reference Books:
- Elements of Mercantile Law - Kanpur N.D - S. Sultanchand
- Mercantile Law - Praful R. Desai B . S .Prakshan Ahmedabad
- A Manual of Mercantile Law- M.C. Shukla - Chand & Co. , 1998.
- Business Law- Iyer N. - Manan, Bombay , 1995.
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• Quantitative Methods for Business - I
- Basic Statistical Concepts.
- Summarisation of Data : Frequency Distribution; Measures of Central Tendency; Measure of Dispersion; Relative Dispersion-Skewness, Kurtosis.
- Elementery Probability Theory; Relative Frequency Approach; Axiomatic Approach; Subjective Probability; Marginal & Conditional Probability; Independence/Dependence of Events.
- Elementary Statistical Distributions; Binomial, Poisson, Normal
- Sampling, Estimation ; Point & Interval. Sampling Distribution mean & proportion. testing of Hypothesis.
- Simple correlation and regression; Spearman's rank corelation.
- Types of sampling-simple and random sampling, stratfied sampling and cluster sampling;
- Time Series- Components of Time Series, Estimation of Trends and Seasonal Components.
Reference Books:
1 . Modern Business Statistics-Revised by - B.Pearles & C.Sullivan Prentice Hall
2. Statistics for Management-Levin R. & Rubin D.S.- Prentice Hall of Indis, New Delhi , 1996.
3. Statistical Methods- S.P. Hupta (S.Chand & Co.)
4. Fundamentales of Statistics - Elhance D.N.
5. Statistics, Theory, Method and Applications - D.C.Sancheti & V.K.Kapoor
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• Effective Communication – I
Concepts and meaning of communication, types of communication, Attributes of Effective Communication, Barriers to effective communication, speaking, listening, writing, Basics of written business communication.
Refrence Books :
- Basic Business Communications - Rober M.Archer, Ruth Person Ames (Prentice Hall)
- How to listen better - Pramila Ahuja C. & G. Ahuja (Sterling Publication)
- Effective Business Communication - Herta Murphy Chorles park - Tata M-cgraw.
- Essential of Business Communication Reddy P.Appannaiah H & others – Himalaya
- A guide to Business Correspondence- Kapoor A.-S. Chand, New Delhi , 1994.
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• Principle of Management – I
Evolution,objective, importance and advantages of management, Role and function of a manager and activities of management. All functional aspects of management. Managements practices and their applications in the Indian context, Concepts of profession and professionalisation of management, Role of values and ethics in management.
Refrence Books:
- Essential of Management - Koontz H. and Weilrich H. (McGraw Hill, New York, 1990)
- Concept in Management Science - Donald J.- Prentice Hall
- Management - Stoner & Freeman
- The Process of Management - William H. & Newman
- Principle and Practice og Management - Brech E.P.L.
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• Introduction to Computers
Basic computer concepts - Hardware and software-classification of Computers including Digital. Analog and Hybrid, Organisation of digital computers Input and output devices, Centralised and Distributed Data Systems, Batch. ON line and Real-time Processing.
Generations of computers including microprocessors main frames, Basic concepts of operations systems (OS), DBMS, Networking, LAN, WAN, Graphics, Programming Language Concepts, Computer Virus, Meaning, Types, Methods of Elemination.
Information System :
It famailaiarises students with basic business software of office application and explains how they function, how they are controlled and how they are used in problem solving. Hands on computer usuage provides students with elementary level. MS Office; Word- Processing, Excel-spread sheet, Access-Database, Power Point- Presentation.
Reference Books :
- Fundamentals of Computers - Rajaraman - V. (Prentice Hall of India), New Delhi , 1997.
- Computer today - Sanders, Donald H. - Hew york Mc Graw Hill (3rd ed), 1983.
- Computers & Commonsense (4in ed)- Hunt, Roger & Shelly, John. Prentice Hall India. ,
- Computers - Subramanian N. - (Wheeler), New Delhi , 1995.
- Introduction to Computers - Xavier C. (New Age, New DElhi ), 1996.
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FIRST YEAR:
Second Semester
• Foundations of Human Skill – II
Understanding self and others through Johart Windows, Self- discovery through self- administering assessment tools in the areas of abilities, aptitudes, attitiudes, perceptions and interests, understanding others through scientific assessment tolls and observation, methods, understanding others through scientific assessment tools and observation methods. concept of group climate, developing appropriate leadershop style, teamwork in work group, motivation, concept of organisation, organisation structure, organisation climate, Handling conflicts in organisation.
Reference Books :
- Industrial Organisational Psychology - Ghosh P.K. & Ghorpade H.B.Himalaya Bombay, 1999.
- Organisational Behaviour - Robbin S. (Prentice Hall of India, New Delhi 1998.)
- The Unblocked Manager- a Practical guide to self Development - M. Woodcock & Francis Day Gover Publication
- Team Building Strategy - M. Woodcock & Francies Dave Corporate Publication Bombay 1994.
- Fourth Eye - Excellence through Executive - Pradeep Jandwala C.-Wheeler, Alahabad, 1997.
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• Industrial Law
Factory Act. Payment of Gratuity Act, Provident Fund Act, Employees State Insurance Act, Trade Union Act, Minimum Wages Act, Payment of wages act and Maternity Benefit Act.
Reference Books :
- An introductory Guide to Central Labour Legislation - W.A. Dawson
- Industrial Law - P.L.Malik
- Labour Management Relations in India - K.B.Vaid
- Personnel Management and Industrial Relations - Kapur S. Punia B.- Gurgaon SK- 1996.
- Labour Participation in Management- Mhetras V, Manaklals, Bombay , 1996.
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• Computer Application in Business
Use of software for Business applications- Use of Fax, E-mail internet, for business conferencing, Use of CD ROM for Business applications; Computer aided advertisements, graphic, animation; Exposure in any one of current computer languages. (C-Language)
Reference Books :
- Computers in Business - Sanders D. Mcgraw Hill, New Delhi , 1995.
- Computers and Information Management - S.C.Bhatnagar & V.Ramani - Prentice Hall
- Internet for Business - Brummer, Lavrej – Combridge
- E-mail for Everyone - Leon Alexis & Leon Methews, Chennai.
- Basic Computer Programmes for Business - Sternberg C.- New Jersey, Hayden, 1983.
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• Business Environment
Social, Political, Ecological issues, Technology and regulatory environment. Business Ethics, Social responsibility, Industrial units, joint ventures, multinationals and transnationals, restructuring, turnaround, closure, Economic trends.
Reference Books :
- Business Environment - Cherunilan F. Himalaya Bombay , 1999.
- Business Environment in India - Chopra B - Pune 1998.
- Essentials of Business Environement - Ashwalhappa K. Himalaya Bombay , 1999.
- Business Environment - Methew M. - RBSA, Jaipur - 1996.
- Strategic Planning for Corporate Success - Ramaswamy V. Macmillan New Delhi , 1994.
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• Managerial Economics – I
- Introduction : Meaning and relevance of Managerial Economics - Relationship to Economic Theory - Relationship to the decision sciences - The management revolution - Role and Responsibilities of a Managerial Economist - The Firm, objective and constraints.
- Demand Analysis : Demand Theory, Demand determinants, Using elasticities in managerial decision making - Demand Estimation and forecasting, Advertising and Demand.
- Production and Cost Analysis : Cobb Douglas Production Function - ISO quant approach, Scale line, Factor substitutability - Cost concepts for business decisions - Cost-output relationship in the short - run and the long run Learning and Costs.
- Market Structure and the Theory of Prices : Concept of Perfect Competition. Price and output decisions under monopoly, oligopoly and monopolistic competition-Pricing practices.
- Case study on demand forecasting/elasticity/pricing practices.
Reference Books :
- Managerial Economics - Dean Joel - Eastern ED - 1992.
- Essence of Managerial Economics of Management Science - Narayan B.N.- Amol Pub.New Delhi.1997.
- Managerial Economics - Almanand - Excel Books New Delhi - 1997.
- Micro Economics for Management Students- Dholakia H.R. and Oza A. N.-Oxford University Press.1997.
- Managerial Economics - Varshney R.L. & Maheswari K.L -Chand & Co.
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• Production Management :
Production Function, Production cycle, Types of productions, Planning for production function, Product and process design, Plant location and layout, Production planning and control, Scheduling, Maintenence management.
Reference Books :
- Modern Production Management - Butta E. Saria R. John Wiley, Singapore 1994.
- Production Management - Choudhury Roy N - Media Promoters Bombay , 1990.
- Production and Operations Management - Chary. S - Tata Mcgraw Hill, New Delhi , 1995.
- Production Management – Broom
- Production Planning and Inventory - Narasimhan S. Mcleavey D. & Others Prentice Hall of India - 1992.
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• Environmental Management :
- Environment; Definition and elements - Interaction between abiotic and biotic elements; relationships at different levels- Material and energy flows-Food-chains and food-webs-Concepts of ecosystem and ecological balance.
- Human interference with the environment -Resource exploitation and use of technology - Introduction of foreign elements-simplification of the ecosystem - Example from World/India.
- Impact of man, technology on environment - Exploiation and destruction Environmental degradation; examples from local, national and global levels from specific sectors- current environmental concerns and ecological movements.
- Concept of environmental management - Conservation, preservation and sustainable development - Need for application of soft technology and change in behavioural patterns - Environmental perspective in planning- Instititional framework for environmental protection.
- Examples of environmental management inthe following areas :
- Urban Land Management
- Watershed Management
- Agricultural Management
- Hill area Management
- Coastal zone Management
Reference Books :
- Center for Science and Environment (1997), The State of India 's Environment 1984-85 Reprint. CSE, New Delhi .
- Detwyler T.R. - Man's Impact on Environment Macraw Hill, Newyork, 1971.
- Ecology and Development in Third world - Gupta A - Rouledge, London - 1998.
- Environmental Priorities in India and Sustainable Development - Khoshoo - Indian Environmental Society, New Delhi .
- The Hindu Survey of Environment (1991 - 99) - Chennai.
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SECOND YEAR SYLLABUS
Third Semester
• Management Accounting
Nature of Management Accounting, Functions of a Management Accountant, Different types of costing, Job costing, batch costing, process costing, Uniform costing, Standard costing, managerial costing and Break even Analysis, Budgetary control, types of Budget, Flexible Budgeting, Capital Budgeting.
Reference Books
- Principles of Management Accountancy - Manmohan & Goyal
- Management Accounting - Khan & Jain - Tata Mcgrae Hill, New Delhi , 1996.
- Introduction to Management Accounting Horngren C. - Prentie Gall of India , New Delhi , 1996.
- Management Accounting - I.M. Pandey - Vikas, New Delhi , 1995.
- The Practice of Management Accounting - Sastry K. Dhameja N. - A.H. Wheeler & Co., New Delhi,1995.
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• Managerial Economics – II
- National Income Analysis : National Income Calculations and their applications - Business Fluctuations, features and causes.
- Balance of payment Analysis : Concept and causes of disequilibrium - Decaluation and its impact on trade- Mechanism of International Payments - Flexible exchange rate systems.
- Policy Environment: Monetary and Fiscal policy-Impact on business decision making-Trade Policies-Role of World Trade Organisation.
- Globalisation : Gains and Problems-Emerging regional trade blocks-International capital flows (with special reference to India ) - Foreign direct Investement-Portfolio Investment.
- Case Studies on Government policy and business environment relating to any one of the following countries : India , U.S.A, China and Japan .
Reference Books
- Economics (15th Edition) - Samuelson P. & Nordhaus W. - Mcgraw Hall
- International Economics (3rd Edition) Solersten B & R Geofforey – Macmilian
- Competing Globally Neelameghan S - Allied Pub – 1994
- Regionalization in the world Economy Whiting Vant - Macmillan Delhi – 1996
- International Business - Bhalla V.K. & Shiva Ramu S. - Anmol Pub., New Delhi 1996
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• Marketing Management
Introduction to marketing concept, Difference between Sales and Marketing, Relevance of Marketing concept to Indian Companies, Marketing mix, Marketing structure Market Opportunity analysis, Marketing Research and information system, Consumer Behaviour, Marketing segmentation, targeting and posting, Designing Products, brabds, Packaging and services New product development and P.L.C. Distributions, Pricing, Promotion, Social responsibility and marketing ethics.
Reference Books
- Marketing Managment - Kotler P. - Prentice Hall of India – 1996
- Fundamentals of Marketing - Stanton , McGraw Hill, New Delhi , 1994
- Modern Marketing Management - Ruston Daver, Universal, New Delhi , 1998
- The Principle and Practice of Marketing Frain J - Wheeler - Allahabad , 1992
- Marketing Management - Sherlekar
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• Material Management
• Material Management Concepts, (Profit centre concept and integrated concept), Centralisation and decentralisation, Stores Management,layout, Storage methods Stock verification, Condifications and Standardisation, Selective Central Supplier (A.B.C.Abalysis etc.)
• Purchase Management, Choices, Purchase Policeis/Procedure, Make or Buy Decision, Vendor developments, Inventory Management, Lead time, E.O.Q. Analysis, Computer Applications in Materials Managment.
Reference Books
- Materials Management - An Integrated approach - Gopalkrishnan & Sundaresan - Prentice Hall of India, New Delhi , 1981.
- Purchasing and Materials Management - Dobler D. Lee L and others - Tata Mcgraw
- Materials Management - Ghosh A, Prem Kumar - Anmol Delhi
- Purchasing of Inventory Control - K.S. Menon - Wheeler, Delhi , 1983.
- Stores Management - K.S. Menon - Mcmillan, Bombay , 1783.
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• Effective Communication II
This paper should be studied as an extensions of Paper-I on Effective Communication This Paper should be taught with case studies and practicals in real life situation with effective participations of students.
Reference Books
- Effective Communications in Business - Wolf and Aurner (Southern Western Pub. Cineinnali. , U.S.A. )
- People and Communications - Dewerell C.S. - GEE & Co. Publishers
- A Guideto Defensive Writing Skills - Stewart Jan
- Today's Business Letter Writing- Avett Elizabeth maynerd- Prentice Hall
- Practical Communication - Bergin Francis J.Pittman
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• Principle of Management - II
This is paper should be studied as an extension of Paper I on Principles of Management Student should discuss case studies and projects and real life studies and other practicals.
Reference Books
- Management Today - Principles and Practice - Jene Burton and Manop Thakker (Tata Macgraw, Delhi ) - 1996
- The Process of Management - Managerial Experiences - 125 case studies - M.L. Bhasin - Clonal Business publication – Delhi
- Management tasks Responsibilities and Practices - Peter Drucker
- Management Today - Atchison T.Hill W. - Harcourt Brace Jovanovich, 1978
- Contemporary Issues in Modern Management - Sikidar S. Pramanik A. - Kanishka - Delhi 1998
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SECOND YEAR SYLLABUS
Fourth Semester
• International Marketing :
• Theories of International trade, Globalisation; implications World Trade Organisation - Growing concern on ecology and environment - Tariffs : covert and overt and efforts to eliminate them - Ethical and Social responsibilities.
• Role of foreign multinational - Indian MNCs- Competitive Strategies - Re-engineering companies to effectively face competition - internal and external - International Marketing Concepts - Studying the environment for identifying opportunities and threats and devising appropriate strategies - Products and pricing - Advertising for international impact - Crucial need to increase exports - Indian institutions and facilities to promote exports.
Reference Books
- International Marketing Management- Dewan J. Sudarshan K.Discovery New Delhi - 1996.
- Global Marketing Management - Keegan W - Prentice Hall of India - 1995.
- Competitive Global Management - Abbas F.Alkhanaji, Vanity, New Delhi , 1996.
- International Business – Khambata
- International Strategic Management - R.M.Srivastava.
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• Elements of Direct and Indirect Taxes .
- Income Tax : Definitions/concepts : Residential Status and scope of Income. Incidence of taxation. Head of Income - Salaries; House Property; Business Income; Capital Gains; Other sources; Exclusions from total income; Deducation from Gross Total income.
- Sales Tax : Registration under Bombay Sales Tax and Central Sales Tax - its scope - tax on works contract - Purchase tax; Implications of Branch transfers and consignments.
- Excise Duty : Scope of Central Excise / Excise Trariff, Definitions and valuation principles; Modvat.
Reference Books
- Income tax Law & Practice - Prasad B. Vishwa New Delhi, 1999.
- Direct Tax Law and Practice - V.A. Singhania, Taxmans, New Delhi , 1999.
- Bombay Sales Tax Act 1959 - S.N.Adhiya
- Central Sales Tax Act 1956 - S.N.Adhiya
- Central Excise Law & Practice - Acharya and others
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• Export-Import Procedures and Documentation:
National economic self-reliance - Practices & Problems of International Marketing - Regulations for International trade - Export in world markets - Import substitution - Special Difficulties in foreign trade - Export Trade Procedured Documents - Export Credit Guarantee Corporation - Export Promotion - State Trading Corporation - Export Promotion - Import Trade - Import Trade Procedure and various documents.
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THIRD YEAR
Fifth Semester
• Human Resources Management :
Introduction to Human Resources / Personnel Management - Origins of Personnel Function in India - Personnel role today - Characterisitics of today's work force - Job design, analysis and evaluation - Personnel planning - Recruitment - Induction - Performance Appraisal - Employee Training and Development - Job Rotation and Transfer - Promotion Policeis - Career Planning - Compensation Managment - Factor influencing wages/salaries - Incentive - Fringe Benefits and their relevance ; Personnel Philosophy - Trends in Participative Managment - Personnel Manual.
Reference Books
- Personnel Managment - Mamoria C.Himalaya, Mumbai, 1994.
- Human Resources Management and Human Relations - Michael V.-Himalaya, Mumbai , 1996.
- Human Resources Management Systems - Ceriello V.Freeman C. - Lexington New York .
- Personnel Management - Flippo E.Mcgraw New york , 1984.
- Excellence through Human Resource Development M.R.R.Nair & T.V.Rao, 1998.
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• Service Sector Management
Nature and scope of service industry-Recent trends-Leisure Industry-Travel Tourism Hotelry & Catering - Transport Industry - Air Lines, Bus and Trucking - Health Care & Hospital Management - Housing and construction Industry - Information Technology & Computer Services - Financial Services - Banking and Insurance
Reference Books
- Service Sector Management - Sanjay Patnakar - Himalaya .
- Managing Services - Christopher H.Lovelock
- Tourisam and Hotel Industry in India - Ananand M.M (Prentice Hall)
- Financial Services in India - Khok M.A. (Lig Vijay Pub)
- Professional Hotel Management - Jain O.D. (S.Chand & Co.)
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• Financial Management
Introduction to Business Finance - Finance Function, Objective of Financial Management - Analysis of Financial Statements - Ratio analysis -Funds Flow Analysis and Cash Flow Analysis : Theory of Capital Structure; Working Capital Management - Risk & Return Trade off in Management of working capital - Approaches to Management of Working Capital. Determining Working Capital Requirement : Cash and Marjetable Securities Managment- Cash Budget : Recivable Management and Credit Policy - Sources of Financing Working Capital ; source of Long Term Finance.
Reference Books
- Financial Management - Prasana Chandra - Tata Mcgraw, New Delhi , 1993.
- Financial Management -Khan M.,Jain P. -Tata Mcgraw, New Delhi , 1992.
- Financial Managment & Policy - James C.Van Horne, PHI, New Delhi , 1976.
- Financial Management - I.M.Pandey, Tata McGraw-Hill, New Delhi , 1998.
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• Elements of Logistics Management
Overview of Logistics Function; Logistics Strategy and Planning; Logistics System Fundamentals : Transportation system, Logistics Planning Process, Facilities Location Decisions, Inventory Policy, Purchasing and Product Scheduling Decisions; Logistics Organisaation DRP- Package - An Overview. Logistics Costing & Performance Auditing.
Reference Books
- Logistical Management - Bowerso K.D.Closs D.-Mcgraw Hill New York - 1996.
- The Strategy of Distribution Management - Martin Christopher
- Physical Distribution Management - Logistical approach - Khanna K. - Himalaya , Mumbai, 1985.
- Logistics Systems Analysis - Mossman, Banket & Helferich
- Business Logistic Management - Ronald Ballou.
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• Management of Co-operatives
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Historical perspective of co-operative movement. Different types of cooperative-credit, consumers, Agro Processing, Food processing, Industrial & housing, Commonality of approach in respect of co-operative & corporate sectors & specific problems related to co-operatives.
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Problem of Democratic management and its relationship to professional management clear cut delineating of role of the law.
Reference Books
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New Dimensions of Co-operative Managment-Kamath g.S. - Himalaya , 1997.
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Co-operative Managment and Adminsitration - Goel B. - Deep & Deep - New Delhi , 1984.
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Leading Issues in Public Enterprise Managment - Sankar T.Mishra R. and others - Himalaya , Mumbai, 1985.
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The Management of Business and Public Organisations Buchele R. Mcgraw Tokya - 1977.
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• Rural Marketing
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Profile of Rural Marketing - Profile of Rural consumer - Potential and changing pattern of Rural Marketing Tapping the Rural Markets - Motivating the rural consumer - Developing the sales force for rural markets - mass communication in rural market - Media and rural markets - Physcial Distribution in rural market - Satelite systems, State trading and Rural Market
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Structure and types of Agricultural Markets : Primary Retail Wholesale markets; Secondary wholesale market; Terminal Methods of sale; Under cover or hatta system; open auction system; by private agreement; by quoting on samplesl; Dara sales; class tender system; Moghum sale; Marketable surplus and markets surplus, marketing agencies; village beopari itinerant Beppari. Arahatias; Marketing Finance - problems; Defects; lack of organisation among producers; Forced sales; superfluous middlemen; Multiplicity of market charges; Malpractices of middlemen, Absence of grading and standardisation, Indequate storage facilities; underdeveloped transportation system; Lack of market information, high cost of borrowing; Lines of improvement Establishment of regulated markets; use of standard weights and measures standardisation of contracts; provision of marketing news; Improvement of transport facilities; increased Provision of storage and warehousing facilities; Improvement in Grading and standardisation, Development at co-operative marketing.
Reference Books
- Marketing Managment and the Indian Economy - Neelamegham S. Vikas, Delhi .
- Agricultural Marketing in India - Prasad S.Mittal Delhi , 1985.
- Marketing Management in Indian Environment - V.S.Ramaswamy & S.Neelamegham -Macmillan.
- Rural Marketing - Gopalsway T. Wheeler, Delhi , 1997.
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• Entrepreneurship
Concept of Entrepreneurship and emergence of entrepreneurial class; Theories of enterpreneurship, Characterisitics of enterpreneurial leadership, risk taking, decision taking and business planning, analysis of business opportunities, Environmental scanning sectoral studies, Process of generating business ideas, screening and selectionl Techno economic feasibility studies, Developing detailed project report for implementation, Ancillary industry development, Identification of opportunities of ancillary industries; Entrepreneurial opportunities in service industry transportation, distribution; Enterpreneurial behaviour, techno economic innovation and entrepreneurship, socio-psychological factors influencing entrerpeneurship development.
Reference Books
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Marketing Managment and the Indian Economy - Neelamegham S. Vikas, Delhi .
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Dynamics of Entrepreneurial Development and Management - Vasant Desai - Himalaya, Bombay , 1991.
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A complete Guide to successful Entrepreneurship - G.N.Pandey, Vikas, New Delhi , 1993
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Entrepreneurship for Nintes - Gordan B.Baty
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Beyond Entrepreneurship - Collins J.Laizer W. Prentice Hall, New Jersey , 1992
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• Quantitative Methods for Business - II
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Introduction to Quantitative Methods : Concepts, scope, application areas, limitations.
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Linear programming (LP) Concepts, Formulation of LP problems-Graphical method- Simplex method-Interpretation - Graphical method - Simplex method - Interpretation of the optimal tableau; Sensitivity analysis for changes in b-vector, vector, special situations; unique solution, multiple solution, Unbounded solution, Infeasible solution and Degeneracy problem.
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Special Topics; transportation Problem (TP); Formulation of model-solution procedures for IFS and Optimality check: (VAN and Modi Methods) Balanced Unbalanced Problems Maximization Minimisation, degeneracy, prohibited routing problems. Assignment Problem : (AP); Formulation of model, Hungarian method of solution - Maximiation/Minimisation Balanced / prohibited assignments problems.
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Network Analysis : CPM / PERT - Concepts; definintions of projects, job events - Arrow diagrams - Time Analysis and derivation of the critical path - concepts of floats (Total - free - interfering - independant) crashing of CPM, net work probability assessment in PERT, Updating.
Reference Books
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Quantitative Approaches to Management (8th ed) - Levin Richard & others - Mcgraw Hill, Newyork
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Management - a Quantitative Perspective - Loomba Paul V - Macmillan Pub.
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Quantitative Techniques - Jhamb L. Everest - Pune, 1996.
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Quantitative Techniques in Management - Vohra N - Tata Macgraw, Delhi .
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• Marketing Research
Meaning, definition and growth of marketing research; marketing information system and marketing research - Growing importance of marketing research in the present marketing system. Advantage, limitations, dynamics nature and scope of marketing research - Consumer orientation to marketing Marketing Research. Increasing need of marketing research - marketing research and marketing management. Branches of marketing research - dealer surveys and shop audits, methods of conducting marketing research activity - Desk research - field investingation - observation and experimentation - consumer panels and use of Published data. Selection of suitable method for marketing research. Techniques of conducting marketing research activity - Detailed study of steps involved in marketing research process - communication with the managment on research report and marketing decision making.
Reference Books
- Marketing research - Levid Luck Renald S. Rubin (7th ed), Prentice Hall, New Delhi , 1996.
- Marketing research - Maynard, Weidler and Backner
- Marketing Research - M.M.Varma & R.K.Agarwal
- Marketing Research - B.S.Goel.
- Marketing Research - Text & Cases - G.C.Beri.
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• Indian Management – Thoughts & Practices
Personality, personality development, learning nature-nature synthesis, work motivation and work ethics, productivity, leadership, leadership role models, creativity, natural environment and human society, conflict and harmony in society and work organisations, contemporary organisational experiences of effectiveness of practices based on such Indian insights.
Reference Books
- Management by Values - S.K.Chakraborthy - Oxford University Press. New Delhi 1991.
- Management Theory - Rao M. & Rao S. - Kaniskha Delhi, 1995.
- Management Value-Oriented Holistic Approach - S.A.Sherlekar - Himalaya , 1987.
- Indian & Ethos in Management Edited by P.K.Gosh.
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• Elective Paper I
Econometrics
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Introduction to Econometrics as science. Concept and types of econometric model building.
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Single Equation models with one and two explanatory variables. Properties of OLS estimators ;Co-efficient of determination of goodness of fit.
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Statistical tests for evaluation of model-tests for Individual coefficients and overall significance, preparation of Anova Tables.
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Problems associated with the models - Autocorrelation, Multicollinearity and Heteroscedasticity.
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Simultaneous equation models - Types of models, identification, method to solve them ILS AND 2SLS.
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Simple Input-Output models.
Reference Books
- Basic Econometrics - Gujarati Damodar - Tata Mcgraw Hill, New Delhi , 1995.
- Theorey of Econometrics Koutsoyianmis A. -English language Book Society(ELBS) / Macmillan, London , 1986.
- Econometric Methods - Johnson J.-Tata Mcgraw.
- Economic Models and Methods - Christ C. Wiley.
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OR
International Finance
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Balance of payment : meaning, components and importance.
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International Monetary System : Exchange Rate Regimes, The International Monetary Fund - Objectives and Working - The Problem of Adjustement - The European Monetary System.
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Foreign Exchange Market : Strucure of foreign exchange market - Types of Transaction - Exchang rate quotations and arbitrage - interrelationship between exchange and interest rates.
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International Financial Markets : Euro currency markets - Euro Credit and Euro bond markets - Major Financial Instruments.
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International Equity Markets - Equity Markets of Developing Countries - Direct Foreign Investment.
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Multilateral Financial Institutions - The World Bank, IDA, IFC and MIGA
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Exposure and Risk in International Finance - The Nature of Exposure and Risk Exposure and Risk due to changes in Exchange Rates and Interest Rates -Hedging, Speculation and Management of Exposure and Risk - Techniques and Tools and Swaps, Options and futures.
Reference Books
- International Finance - Levi M.P. McGraw Hill , New York , 1990.
- International Financial - Management - Apte P.G.(Tata Mcgraw) , New Delhi , 1998.
- Options & Financial Futures - Dubofsky -(McGraw Hill, New York, 1992)
- The Economics of the Euro markets - History, Theory & Policy - Macmillan.
- International Finance - Avdhani V.A. ( Himalaya ), Mumbai, 1996.
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• Elective Paper II
Special study in Finance
Financial Objective : The ROI Concept in Financial Planning and Control.Capital Expenditure Projects : Discounted Cash Flow Techniques and its Application: Negotiating Term Loans proposals with banks, Appraisal of Term Loans by Financial Institutional in India, Merchant Banking, Underwriting of Securities - Current Practices in India : Internal funds as a source of finance; Dividend policy and Rate of Retention: Bonus Shares; Equity capital as a source of finance; Rights issue and issue at Premium - Government Regulation of Issues of Securities in India - Prospects for issue of Securities - Under-standing and Intrepretation : Basic valuation Concpet : Corporate Taxation and its implications on Corporate Financing : Inflation and its impact on corporate finance.
Reference Books
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Corporate Financial Management - Raj A. New Delhi , Tata Mcgraw Hill, 1988.
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Business Finance - Kulkarni P. Bombay, Himalaya , 1988.
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Financial Management -Chandra P. - New Delhi , tata Mcgraw hill, 1993.
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Working Capital Management _ Ramamoorthy V.-Madras IFMR, 1976.
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Management of Working Capital - Agrawal N - Bangalore , Sterling , 1983.
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OR
Special Study in Marketing
Communication Process - Communication models for fural communication and urban communication : Organisational Structure of advertising agency and its functions, Evaluation of egency, functioning,: advertising objectives with specific referene to Dagmar Brand objectives and consumer attitude and market structure : brand position and brand image strategy development;Persuasion and attitudenal change through appropriate copy developmentl copy decision creation and production of copy; advertising budget; Media planning and media research; Measuring the effectiveness of advertising campaign; Public relations; Planning and designing sales promotion programme with specific reference to sales contest, trade in discount, coupons.
Reference Books
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Advertising, Marketing and Sales Management- Takur D. - New Delhi Deep & Deep, 1994
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Advertising Management - Mohan M. Tata Mcgraw Hill, New Delhi . 1998
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Advertising Management Rathor B. Bombay, Himalaya .
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Advertising - Chauhan m. - New Delhi , Anmol, 1995.
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Selling Skills - Lowe P. - New Delhi , Kogan Page, 1996.
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R. (ii) Total number of lectures per theory paper shall be a minimum of 50 and a maximum of 55, each of 50 minutes duration.
R. (iii) For projects, the teacher shall initially engage about 5 lectures for orientation. The students shall visit field for data collection and analyse the same. Before the report is finalised the students shall present their findings to the faculty wherein faculty shall provide guidelines for finalisation of the same |
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BMS SYLLABUS
